Struggling Kingfisher Group which houses brands like B&Q, Castorama, Brico Depot and Screwfix are hoping that the upcoming world cup competition will encourage consumers to spend. They are hoping that the world cup will take away the blues around the doom and gloom of rising taxes and bad weather. This is a genuine hope for the company as in the good weather this may encourage more home improvements and the world cup may encourage more gardening or other hobbies.

The group of companies has been feeling the difficult times recently due to the bad weather and the economic downturn. Hopefully they will be right and the world cup will help them in trade.